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The power of direct mail

Andrew Hammond of Royal Mail on how, despite the gloom, direct mail is bringing in the bacon

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Massive changes in consumer behaviour are leading direct mail marketeers to rethink their strategies. And the good news is, print is still a strong mechanism for reaching customers and getting their money! Andrew Hammond speaks at the IPIA conference 2009. Some slides in this presentation contain proprietary information and have not been included in this video.
27 minute seminarMay 09